Comparable store sales growth is the key metric that investors track in retail. The reason is simple – increasing sales at existing stores is more profitable than increasing sales by adding new stores. Calibrating expectations for such growth in the future, however, is not as simple… 

In this note, we provide evidence that Dis-Chem’s comparable store sales figure could be 25% higher than it is now.

How do we know this? Because Slant can measure what Dis-Chem customers spend at Clicks – Dis-Chem’s biggest competitor. 

Let’s go straight to the data…

Share of Customer Spend

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